Well, how did pizza come, gain popularity and become everyone's favorite?
The popularity of pizza rose primarily from 1990s onwards. It was still seen as a part of English lifestyle. Along with many other English things that Indians readily accepted under the influence of the big American life pizza was well accepted too.
The sudden influx of global attention that India got overwhelmed everyone. Along with that came pizza brands like Dominos and Smokin' Joe's. They introduced Indians to the world of pizzas.
The economic liberalization in the 90's exposed people to western influences. This period also marked the expansion of the non government sectors. The readiness of the middle class to lead a consumption driven good life was observed and exploited.
This made entrepreneurs to take up the business of pizza seriously. Pizza thus became the talk and food of the town!179
Pizza thus made its way to college parties, corporate lunches, kitty parties, school picnic and lunch boxes.
There are other reasons why pizza not only popular but also sustained itself the same way. In fact it has been increasingly accepted as a substitute to meals.
Indians can't live without daal, roti and sabzi. 232 But pizza satiates even that sense of taste as Pizza companies customized it to the taste buds of Indians.
With flavors like Punjabi tadka and spicy paneer pizza companies hit the right chord. To top it all pizza base satisfies our desire of having roti.
Today it is not difficult to find indianized version of pizza on road side stalls or on your small restaurant at the hill top.
Indians are as it is experts at 'jugaad'. We tweaked even pizza making as per our convenience substituting over with cooker for baking a pizza.
From using bread to roti to filling pizza topping in a dosa we have done it all.
The versatility of pizza made it to the hearts and tummies of Indians and continues to the food sector of India.